Cross Cultural Management
It explains how culture impacts international management in the areas of communication, negotiations, organizational behaviour, and human resource management.
The book answers questions like: Why did the retail giant Wal-Mart beat a retreat from Germany and South Korea? Why did Disneyland struggle for years to make a profit in its theme park in France? How did LG and Samsung emerge as market leaders in India? Cultural adaptation is the major factor that contributed to these successes or failures. And this book will be a useful tool in developing the key competence that individual managers and organizations require to understand and manage cultural differences and similarities. It will also help students to learn behavioural skills and enable them to function better in a multicultural environment.
Beginning with the dimensions of culture, the book describes the influence of culture on different management functions. It moves on to highlight the significance of cross-cultural management in today's corporate India, with reference to Indian companies involved in international business and MNCs operating in India. The book also covers the nonverbal aspects of cross-cultural communication in detail and presents a comprehensive discussion on cross-cultural marketing.
Shobhana Madhavan is Associate Professor, Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore. She holds a master s degree in international development from Cornell University, where she was awarded the prestigious Sage Graduate Fellowship. An alumnus from IIM Ahmedabad, she has co-authored a book for the WWF Indochina Programme.She has lived and worked in South-east Asia, Africa, and the US.
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|Flowing Text / Pages||Pages|
- PDF | 452 pages
- Oxford University Press (November 26, 2012)
- Business & Money
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